Owain Lloyd-Williams is a UK-based writer who has covered a variety of topics in his writing career. He helped produce the following infographic for Towergate with London-based agency Builtvisible.

For employers in any sector of work, successfully motivating your employees is vital in terms of maintaining not only a workforce but also a healthy business. For everyone involved in the workspace this particular notion has been clear for a long time, though as traditional workplace paradigms begin to shift and the definition of what it means to be an employee in a modern work environment evolve, there are bound to be new motivation methods taking hold. The following infographic, researched and compiled by Towergate, delves into some of the key findings that apply to both employers and employees alike when considering staff motivation.

Modern motivation and the generational split

From not receiving work emails during off time to encouraging an equal mix of both autonomy and colleague collaboration, the infographic highlights some key motivational factors spread across generations. When looking at the preferences from today’s “Generation Y” workforce, we can clearly see that there has been a shift towards overall empowerment when considering motivation, with the modern young force preferring work-life integration and more of a say with regards to what goes in their work life and its relationship with their life outside the office.

Surely, all of us have worked in arenas where we’re driven by the proverbial carrot on the stick (as illustrated in the infographic) with the key drivers being both reward and punishment in equal measure. This model is becoming a thing of the past however, as these days employees are encouraged to find intrinsic motivation where they discover their reward from within and their own personal value in terms of what they’re doing. As a result, traditional needs such as cash rewards are becoming less important, with more personalised, human-focused priorities such as self-improvement, flexibility, public praise and one-on-one time with the manager proving more desirable.

Future trends

So what about the future? Some of us may have heard about Richard Branson’s promise of offering his staff unlimited holiday whenever they please, though will this become a reality for all of us? The infographic highlights a case study by software company Atlassian where they employ “ShipIt days”, allowing staff to spend 15 of their working hours developing their own projects; further allowing employees empowerment and refreshment from the day to day tasks. Flexible working is another thing, with schemes such as flextime and the concept of coworking allowing modern day employees the freedom they desire in terms of when and where they work, dependent on staff loyalty and a solid management team of course!

Final thoughts

We’ve certainly come leaps and bounds in terms of motivational techniques over the last few decades or so, with the concept of the iron-fisted “rule by fear” manager becoming a fading memory of the past. Two recurring themes that within the way motivation techniques have evolved over the years are: the notion of overall positivity in the workplace—such as  encouraging positive behaviour and eliciting employees to have their say—as well as overall personal empowerment and value when it comes to doing your work.

photo credit: thinkstockphotos.com