More and more companies are realizing that offering work flexibility is a great way to attract top tier talent around the world. And as they are implementing their flexible programs, they are letting potential job candidates know about it. While some post their corporate work flexibility policies on their website, or simply talk about it during a job interview, other organizations want to sing about their work flexibility successes from the rooftops.

Or in some cases, post videos about it on YouTube.

In fact, three companies are doing just that. General Mills, Kimberly-Clark, and Dow have all created work flex videos that they have posted on YouTube. In each video, the companies talk about how flexible schedules have made their employees happier and, in turn, have made their companies stronger. But there’s no boring bigwig droning on about work flexibility in the videos; these organizations let the employees themselves talk about how flex has improved their lives. Here’s what they have to say.

General Mills. This video highlights the experience of Chris Vokal, a Project Manager for General Mills. Chris started with the company in 1999, and knew that he wanted to try being a mobile employee. Having worked previously as a remote worker, he syas that that was one of the primary reasons he started working at the company. “I know that I need some good work-life balance with my family,” he says in the video. “It’s very convenient to get to my kids’ conferences and other events.” Having successfully worked from home for quite some time, Chris admits that going back to a 9-5 office life is no longer something that he wants. “I look at a desk now and can’t imagine having to sit in one spot all the time,” says Chris. “It actually scares me a little bit! I like the flexibility and I don’t see a whole lot of downsides to the flexibility in the working environment.”


Kimberly-Clark.  Employees at Kmiberly-Clark from all areas of the company—and from all around the world—speak about how work flexibility works not only for Kimberly-Clark, but for themselves, too.

HoYun Choi, Senior Director Human Resources, Seoul, Korea, states simply: “I believe work affects home, and home affects work. It’s hand in hand.”

Steve Harmon, VP Transportation, Knoxville, TN says:  “If you think about the time we spend getting ready for work, getting to and from, versus taking the time and getting to focus on the critical work that we all do, it really does pay dividends in both results and employee engagement.”

“For innovation to flourish, flexibility is the number one ingredient, and the more structure you put around how people get their job done, the less innovative they tend to be,” notes Sridhar Ranganatha, Corporate Research & Engineering, Roswell, GA.

Dow. Dow Customer Service Specialist Bridget Green talks about her first-hand experience as a working mother. “Dow is very good about saying that work-life balance is important,” she says. They encourage working parents to take care of their kids, from taking them to the doctor to going to sporting events. “They really emphasize that and they really push that so their people are healthy at work and they’re healthy at home and that makes them better employees.”

Companies today know that having flexible work policies isn’t enough. It’s important for potential job candidates as well as other organizations worldwide to know that they are proponents for work flexibility. Utilizing social media channels, such as YouTube, is one way in which they are spreading the word about their successes as a company on the whole as well as promoting the importance of having happy, well-balanced employees.

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